Ideas

I can’t help but think in systems, platforms, networks and ideas with arms, legs and tentacles. Many of the ideas here weren’t executions as much as they were inventions. My favorite ideas are hard and complicated and beg the question, how will we do this? That’s where I really love to think and play.

Sometimes you have to be a strategist, an art director, a writer, a media thinker, a creative director and an experience designer all on one project. Sometimes when you are dealing with a new idea, a new way to design a business, you have to be all of these things because that’s the only way to get it done. But more importantly, sometimes to simply have the idea you have to be all of these things. 

Question One: Is the brief the right brief?

Question Two: While we’re at it, can we make something bigger, radical, longer lasting, inspiring, more holistic and beautiful?